Summer is almost here, and that means it’s the perfect time to start looking for a new swimsuit! Shopping for swimwear online is easier than ever, with so many websites offering a wide variety of styles, sizes, and prices. Whether you want a trendy bikini, a classic one-piece, or something unique to show off your personality, there’s a website for you.
In this article, we’ll explore the 10 best USA websites to buy swimsuits online in 2025. Each site has something special to offer, so you’re sure to find the perfect suit for your next beach day or pool party.
1. ASOS
ASOS is a favorite for fashion lovers who want the latest styles at affordable prices. Their swimwear selection is huge, with options for every taste and body type. From simple one-piece swimsuits to bold, colorful bikinis, ASOS has it all. They also offer a wide range of sizes, including petite, tall, and plus-size, so everyone can find something that fits just right.
Why shop at ASOS?
- Massive selection of styles and brands
- Trendy designs that are always up-to-date
- Inclusive sizing for all body shapes
- Easy-to-use website with detailed size guides and customer reviews
ASOS is perfect if you love to keep up with the latest fashion trends and want a swimsuit that makes you feel confident and stylish. You can even see how the swimsuits look on different models, which makes it easier to choose the right one for you.
2. Nordstrom
Nordstrom is known for its high-quality products and excellent customer service. Their swimwear section includes everything from luxury designer suits to more affordable basics. You’ll find bikinis, tankinis, one-pieces, and more, from well-known brands like La Blanca, Tommy Bahama, and Trina Turk. Nordstrom is a great place to shop if you want a swimsuit that looks and feels premium.
Why shop at Nordstrom?
- Top-quality brands and materials
- Wide variety of styles for every age and preference
- Outstanding customer service
- Simple returns and exchanges
If you’re looking for a swimsuit that will last for many summers, or if you want to try out new trends with trusted brands, Nordstrom is a smart choice.
3. Swimsuits for All
Swimsuits for All is dedicated to making swimwear for every body. Their website offers swimsuits in sizes 4 to 40, so everyone can find something that fits and flatters. They have a huge collection, including one-pieces, bikinis, tankinis, swim dresses, and cover-ups. Swimsuits for All is also famous for its collaborations with celebrities and influencers, bringing fresh and exciting styles to their customers.
Why shop at Swimsuits for All?
- Focus on size inclusivity and body positivity
- Tons of styles, from sporty to sexy to modest
- Affordable prices and frequent sales
- Unique collections with famous models and influencers
If you want to feel confident and comfortable at the beach or pool, Swimsuits for All is an excellent place to find your new favorite swimsuit.
4. Urban Outfitters
Urban Outfitters is the go-to website for anyone who loves trendy, unique, and youthful swimwear. Their collection features mix-and-match bikini sets, stylish one-pieces, and fun prints that are sure to stand out. Urban Outfitters is especially popular with teens and young adults who want to express their individuality through fashion.
Why shop at Urban Outfitters?
- Trendy, fashion-forward designs
- Mix-and-match options for a personalized fit
- Great for young adults and teens
- New arrivals and seasonal collections released often
If you enjoy experimenting with different looks and want a swimsuit that’s both stylish and unique, Urban Outfitters is a top pick.
5. Aerie
Aerie is well-known for its comfortable, cute, and body-positive swimwear. Their swimsuits are designed to fit real bodies, with adjustable straps, removable pads, and different coverage options. Many of their suits are made from recycled materials, so you can feel good about your purchase.
Why shop at Aerie?
- Comfortable, flattering designs for all shapes
- Mix-and-match tops and bottoms for the perfect fit
- Focus on body positivity and inclusivity
- Many eco-friendly and sustainable options
Aerie is a great choice if you want a swimsuit that makes you feel confident, comfortable, and stylish, all at the same time.
6. Summersalt
Summersalt is all about sustainable swimwear that fits well and lasts a long time. Their swimsuits are made from recycled materials and are known for their compression and durability. Summersalt offers modern, colorful designs that flatter many body types, and their sizing is based on real women’s measurements.
Why shop at Summersalt?
- Eco-friendly fabrics and packaging
- High-quality, durable swimsuits
- Flattering fits with good support
- Modern, stylish colors and patterns
If you care about the environment and want a swimsuit that will last for many seasons, Summersalt is an excellent choice.
7. ModCloth
ModCloth is the best website for anyone who loves vintage-inspired and retro swimwear. Their collection features fun prints, high-waisted bottoms, and unique cuts that bring a classic vibe to your summer look. ModCloth also offers many plus-size options, so everyone can find something they love.
Why shop at ModCloth?
- Unique, vintage-inspired styles
- Lots of fun prints and colors
- Inclusive sizing for all body types
- Perfect for people who want something different
If you love old-school glamour or quirky prints, ModCloth has the perfect swimsuit to make you stand out.
8. Land’s End
Land’s End is famous for practical, comfortable, and protective swimwear. Their collection includes one-pieces, tankinis, rash guards, and board shorts in regular, petite, plus, and tall sizes. Many of their swimsuits offer extra coverage and sun protection, making them great for swimming, water sports, or just relaxing in the sun.
Why shop at Land's End?
- Comfortable, practical designs for all activities
- Great for sports and outdoor adventures
- Many sizes and coverage options
- Sun-protective fabrics for extra safety
If you want a swimsuit that’s perfect for swimming laps, playing at the beach, or just enjoying the sun, Land’s End is a reliable choice.
9. Everything but Water
Everything but Water is your one-stop shop for all things swim. They carry a wide selection of swimsuits, cover-ups, and beach accessories from top brands. Their swimsuits are known for great support and stylish designs, so you can find something that looks good and feels good.
Why shop at Everything but Water?
- Huge selection of brands and styles
- Supportive swimsuits for all body types
- Stylish cover-ups and accessories to complete your look
- Great for finding matching sets and coordinating outfits
If you want to shop for your whole beach or pool outfit in one place, Everything but Water is a fantastic option.
10. Quince
Quince is a newer name in swimwear, but it’s quickly becoming popular for its affordable, high-quality swimsuits. Their suits are simple, well-made, and cost much less than similar styles from other brands. Quince focuses on classic designs that never go out of style, making it easy to find a suit you’ll love for years.
Why shop at Quince?
- Affordable prices for high-quality products
- Simple, classic designs that suit everyone
- Good quality for the price
- Easy and straightforward shopping experience
If you want a great swimsuit without spending too much money, Quince is definitely worth checking out.
Summary table
| Website | Best For | Size Range | Style Focus |
|---|---|---|---|
|
ASOS |
Trendy, wide variety |
Petite ~ Plus |
All styles |
|
Nordstrom |
Quality, designer brands |
XS ~ XXL+ |
Classic, luxury |
|
Swimsuits for All |
Size inclusivity |
4 ~ 40 |
All, body positive |
|
Urban Outfitters |
Trendy, unique |
XS ~ XL |
Youthful, bold |
|
Aerie |
Comfort, body positivity |
XXS ~ XXL+ |
Cute, casual |
|
Summersalt |
Sustainability, durability |
2 ~ 22 |
Modern, eco-friendly |
|
ModCloth |
Vintage, retro |
XS ~ 4X |
Retro, fun prints |
|
Land’s End |
Practical, protective |
Petite ~ Plus ~ Tall |
Sporty, classic |
|
Everything but Water |
One-stop shop, support |
XS ~ XXL+ |
Stylish, supportive |
|
Quince |
Affordable, simple |
XS ~ XL |
Minimalist, classic |
Bottom line
Finding the perfect swimsuit online in 2025 is easier than ever before. Whether you want a trendy bikini, a classic one-piece, or a suit that fits your unique body, there’s a website out there for you. Remember to check size guides, read reviews, and choose a style that makes you feel confident and happy. Shopping for swimwear should be fun, so take your time and enjoy the process. With so many great websites to choose from, you’re sure to find a swimsuit you love. Have a fantastic summer and enjoy your time at the beach or pool in your new suit!
